Amma Asante of Pulse Films directed this spot from Grey London for client Nokia (HMD Global), the official phone partner for the 25th James Bond film, No Time to Die.
The 007-inspired 90-second spot was filmed against the iconic backdrop of London and stars Lashana Lynch as Agent Nomi. It showcases Agent Nomi using a range of capabilities on her Nokia smartphone to complete her mission. The commercial is part of HMD Global’s largest ever global marketing campaign, showcasing Nokia smartphones as “The Only Gadget You’ll Ever Need.”
Asante said, “I am always drawn to projects that portray women as strong and intellectual–the campaign script was beautifully crafted to present Nomi as a kick-ass agent not afraid of going up against the bad guys and doing it with irreverent humor at the same time.”
Credits
Client HMD Global/Nokia Agency Grey London Mark Fairbanks, Sue Higgs and Stephania Silveira, creative directors; Thea Evely, sr. producer; India Smith, assistant producer. Production Pulse Films Amma Asante, director; James Sorton, exec producer; Shirley O’Connor, producer; Ben Burdock, production manager; Andrij Parekh, DP; Neal Callow, production designer; Jenny Beavan, costume designer. Editorial Whitehouse Post Russell Icke, editor; Antonia Porter, post producer. Color Molinaire Gareth Spensley, colorist. Postproduction Untold Stories Ian Berry, exec producer; Helen Tang, post producer; Bruno Fukumothi, VFX artist. Music Anne Chmelewsky, composer. Audio Sam Ashwell, engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
