Director Guy Shelmerdine of SMUGGLER directed this UberEats spot bringing Patrick Stewart and Mark Hamill together for a Star Trek vs. Star Wars face-off. Set in an empty, foreboding warehouse, the confrontation between Hamill and Stewart unfolds as they dramatically read their food orders. The back and forth between them is then interrupted by a delivery of their meals by UberEats.
DP Edu Grau lensed the spot, titled “Showdown,” which came from agency Special Group.
CreditsClient UberEats Agency Special Group Julian Schreiber, Tom Martin, executive creative directors; Stuart Brown, Jon Marshall, creative directors; Esther Perls, producer. Production SMUGGLER Guy Shelmerdine, director; Patrick Milling Smith, Brian Carmody, Allison Kunzman, exec producers; Donald Taylor, producer; Edu Grau, DP; Thomas Hartman, production designer. Editorial Cartel Andy McGraw, editor. Post/VFX Parliament VFX Color MPC Dimitri Zola, colorist.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More