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    Change the Ref, McCann Health Deploy AI To Bring Parkland Victim Back To Life In A Plea To Cast A Vote He Never Will

    By SHOOTUpdated:No Comments6279 Views

    After the tragic shooting at Marjory Stoneman Douglas High School in Parkland, Florida in 2018, Manuel and Patricia Oliver launched Change the Ref in memory of their son Joaquin and his 16 peers that senselessly lost their lives. Change The Ref was formed to empower our future leaders, giving young people the tools they need to be empowered to make changes to critical issues that affect our nation, through education, conversation, and activism.

    With the 2020 election looming, Change the Ref has launched an initiative to encourage young people to get out the vote. “The Unfinished Votes” leverages AI technology to bring Joaquin back to life digitally to ask people to “finish” the vote he was never able to cast, as this would have marked Joaquin’s first vote in a presidential election. In this launch film for the campaign, Manuel and Patricia, alongside their late son, recruit voters to replace the ballots of gun violence victims by heading to The Unfinished Votes website.

    McCann Health NY in partnership with Change the Ref created the initiative. Titled “The Unfinished Vote,” the launch film was directed by David Gaddie of The Colony.

    Credits

    Client Change the Ref Agency McCann Health NY Matt Eastwood, global chief creative officer; June Laffey, chief creative officer, NY; Tim Jones, executive creative director; Josh Grossberg, group creative director/copywriter; Fabio Rodrigues, creative director/art director; Felipe Leite, associate creative director/designer; Ed Zazzera, director of integrated production; Eva Pipa, producer; Regine LeConte, sr. project manager; Warren Wyatt, group account supervisor. Production The Colony David Gaddie, director; Alan Melillo, producer. Editorial Bandit Peter Sabatino, editor. VFX LightFarm  Creative Consultant Framestore Color Grade Chimney Music Yessian Music Audio Post Sonic Union

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:david gaddieFramestoreLightFarmMcCann HealthThe Colony



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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