The return of professional sports–even in stadiums and arenas with empty seats–is a welcomed diversion for fans during the pandemic. And Bud Light celebrates in “Take Me Out,” this spot from Wieden+Kennedy, New York, directed by David Shane of O Positive.
Fans at home escape the pandemic lockdown doldrums and serenade us with their version of “Take Me Out to the Ball Game.” A parting super reads, “Enjoy the Game.” Music house was Beacon Street Studios with sound design and audio mix from Sound Lounge.
Credits
Client Bud Light Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Gerard Caputo, creative director; Grace Martin, art director; Garrick Sheldon, Marin Baker, copywriters; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Dave Lambert, sr. producer; Stephanie Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, brand strategist; Connor Corr, social strategist. Production O Positive David Shane, director; Ralph Laucella, exec producer; Marc Grill, exec producer/line producer; Gulya Pados, DP. Editorial Arcade Edit Dave Anderson, editor; Andrew Cravotta, exec producer; Chris Angelidakis, editorial assistant. VFX The Mill Clairellen Wallin, exec producer; Claudia Gaspar, producer; Nathan Kane, creative director; Antoine Douadi, shoot supervisor, 2D lead; Kshitij Khanna, John McIntosh, Keith Sullivan, 2D leads; Anton Anderson, Taner Besen, Alexis Jo, Nasser Mandavi, Vi Nguyen, Burtis Scott, Dhruv Shankar, 2D artists; James Mulholland, 3D lead; Inchoel Jeong, Jeffrey Lopez, Aldo Martinez Calzadilla, Ciaran Moloney, 3D artists. Telecine Company 3 Tim Masick, colorist; Kevin Breheny, producer. Music Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers; Lindsey Lerman, producer. “Take Me Out to the Ball Game” Sound Design & Mix Sound Lounge, New York Tom Jucarone, sound designer/mixer; Becca Falborn, exec producer; Lauren Mullen, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
