Cardboard cutouts of people fill portions of arenas and stadiums in this COVID era of professional and college sports. No matter what, these flat cutouts stay in their seats–even when “witnessing” the most amazing athletic feats.
However in this spot directed by David Shane of O Positive for Wieden+Kennedy New York, one cutout goes ambulatory in pursuit of a Bud Light. This cardboard gent, a New York Giants football fan, goes out of his way to hoist a brew, eventually coming together with his human counterpart in front of a TV set watching the game.
This two-minute film pays tribute to fandom and thirst–with a wry sense of humor all the while.
Credits
Client Bud Light Agency Wieden+Kennedy NY Karl Lieberman, executive creative director; Gerard Caputo, creative director; Nathan Wigglesworth, art director; Matt Herman, Reuben Hower, copywriters; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Skyler Courter, sr. producer; Stephanie Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, brand strategist; Connor Corr, social strategist. Production O Positive David Shane, director; Marc Grill, exec producer/line producer; Ralph Laucella, exec producer; Stuart Dryburgh, DP. Editorial Arcade Edit Geoff Hounsell, editor; Andrew Cravotta, post producer; Sila Soyer, exec producer; Jeff Lopus, editorial assistant. VFX The Mill Clairellen Wallin, exec producer; Luis Martin, sr. producer; Ija Ochoa, producer; Nathan Kane, creative director, shoot supervisor; Kshitij Khanna, 2D lead; Hailey Akashian, Adam Deutsch, Lucia Hill Barroso. Jeeeun Lee, Vi Nguyen, 2D assists; James Mullholland, Eva Kuehlmann, 3D leads; Naotaka Minami, Incheol Jeong, Navdeep Singh, Pablo Estrella You, Gordana Fersini, Arman Matin, John Wilson, 3D artists. Telecine Company 3 Tom Poole, colorist; Kevin Breheny, producer. Music Human Worldwide, bicoastal James Dean Wells, exec producer; Sloan Alexander, creative lead; Jonathan Hubbell, composer. Audio Post/Sound Design Human Worldwide, bicoastal Sloan Alexander, sound designer/mixer; Craig Caniglia, sr. producer; Rob Suchecki, assistant engineer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
