Droga5 London’s “A voice is all you need” campaign for Amazon’s Alexa voice-activated virtual assistant includes this spot in which a man who’s ironing clothes serves as a quasi-director, asking peeved actors to twice re-do a pivotal death scene in a Game of Thrones-esque epic adventure fantasy.
Directed by Andreas Nilsson of Biscuit Filmworks, the commercial simply titled “Ironing” ultimately shows that the gent crouched over the ironing board is actually at home, watching the proceedings on a TV screen. He instructs his Alexa to rewind 10 seconds so he can finally fully see the demise of the show’s protagonist.
Turns out “a voice is all you need” to be in the director’s chair, simultaneously presiding over two contrasting worlds–the everyday and the epic.
David Kolbusz, chief creative officer at Droga5 London said, “The way we use Alexa is so idiosyncratic and reflective of our own voices so we needed great talent to bring these insights to life. Our actors did an amazing job.”
Credits
Client Amazon/Alexa Agency Droga5 London David Kolbusz, chief creative officer; Shelley Smoler, executive creative director; Jonathan Thake, copywriter; Ethan Bennett, art director; Peter Montgomery, producer; Manon Rees, assistant producer. Production Biscuit Filmworks Andreas Nilsson, director; Rupert Reynolds-Maclean, managing director/exec producer; Lee Groombridge, producer; Luke Thornton, production manager; Lasse Frank, DP; David Lee, production designer; Selila Wong, costume designer. Production Services Unit+Sofa (Prague unit). Editorial Cut+Run Ben Campbell, editor; Chris Hutchings, assistant editor; Ruth Minkley, producer. Postproduction/VFX The Mill London Misha Stanford-Harris, exec producer; James Beck, Nicola Simmons, producers; Jonathan Westley, creative director/shoot supervisor; Ben Turner, 2D lead artist; Peter Hodsman, Declan Andrews, 2D artists; Dan Yargici, 3D lead artist; Finlay Crowther, Jiyoung Lee, Paul Donnellan, Biswajit Tarafder, Bethan Williams, Murali Krishna Reddy, Roman Vrbovsky, 3D artists; Seamus O’Kane, colorist. (Toolbox: Flame, Nuke, Maya, Houdini, Baselight) Sound String and Tins Lawrence Kendrick, supervising sound editor; Jim Stewart, sound effects editor; Eimear Ni Ghuaire, audio post producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
