Partnership to End Addiction has launched a campaign emphasizing the importance of personal connection in addressing our nation’s drug and alcohol addiction crisis. The “Start with Connection” campaign from agency DiMassimo Goldstein features a 3D-animated series of ads, including this piece in which parents are urged to reduce the emotional distance between them and their kids as a means to help combat substance abuse. The public service work is driven in part by the song “Salt and the Sea” by twice Grammy-nominated band The Lumineers.
“The loneliness and isolation of the pandemic are exacerbating the addiction crisis at an alarming rate,” said Emily Moyer, chief marketing officer at Partnership to End Addiction. “While everyone is talking about physical distancing and wearing masks, we are encouraging family members to begin closing emotional distance in the home.”
Bonfire served as the VFX and animation studio.
Credits
Client Partnership to End Addiction Agency DiMassimo Goldstein Mark DiMassimo, creative chief; Paul Fix, executive creative director; Chris Martin, creative director; Claudia Mark, head of design/creative director; Katheryn Renfroe, associate creative director/art director; Trevor Hickey, associate creative director/writer; Ernest Chan, jr. art director; Matt Peters, associate design director; Karen Tomlin, director of integrated production; Quentin Webb, studio director. VFX Bonfire, New York Aron Baxter, creative director; Brendan O’Neill, co-creative director; Jason Mayo, managing director; Tierney Farrell, sr. producer. CG Partner (Juice) Hanna Czyzewski, art director; Jakub Wrzalik, supervisor; Olga Rabiecka, producer. (Toolbox: Unreal, Quixel, Megascans, Maya, Flame, After Effects, Premier Pro, Photoshop, Illustrator) Music Supervision & Sound Design JSM Music Joel Simon, chief creative officer/CEO; Jeff Fiorello, VP/exec producer; Nathan Kil, sound design. Music “Salt and the Sea” by The Lumineers
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
