Nike’s latest film, “You Can’t Stop Our Voice,” illustrates how you don’t have to be a global superstar to make an impact and extends NIKE, Inc.’s effort to get out the vote. Directed by Hiro Murai (an alum of SHOOT's 2010 New Directors Showcase) via Doomsday Entertainment and narrated by actress Regina King, the film features such athletes as LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A’Ja Wilson and Tim Anderson.
In alignment with Nike’s efforts to increase voter participation and minimize barriers to voting, the company has partnered with transportation networking company Lyft to support early voting and access to discounted rides in communities that have historically had a harder time getting to the polls, as well as supporting voters in Nike World Headquarters’ backyard.
CreditsClient Nike Agency Wieden+Kennedy, Portland, Ore. Production Doomsday Entertainment Hiro Murai, director. Edit & Mix Joint VFX The Mill Color MPC Music Found Objects Sound Design Barking Owl Research Nickerson Research Inc.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More