After many months of production throughout the COVID-19 crisis, animation studio J.J. Sedelmaier Productions (JJSP) wrapped this five-spot animated campaign for Betadine iodine-boosted antiseptic products out of Burns Group, NY.

This online ad titled “Unleash”–with a Saturday morning cartoon vibe–shows a mom turned superhero as she harnesses the power of Betadine to treat her daughter’s scraped knee.

J.J. Sedelmaier–who directed the fun project–personally shared a somber note of remembrance when discussing the campaign relative to a music and sound colleague. “We began this project with the enthusiasm and joyful anticipation we always had when collaborating with Steven Gold’s partner, and our friend Adam Schlesinger. “It was with great shock and sorrow,” said Sedelmaier, “that we lost Adam to COVID-19. JJSP had worked with this great team for 25 years. Our deep heartfelt condolences to Adam’s family and Steven over the loss of such a wonderful artist.”

Credits

Client Betadine Agency Burns Group, NY Nicole Lucey, executive creative director; Sarah Ratinetz, Tim Glebocki, creatives; Annie Bishop, exec producer; Victoria McMachan, assistant producer. Animation J.J. Sedelmaier Productions, Inc. (JJSP), White Plains, NY J.J. Sedelmaier, design/direction/producer; Patrice Sedelmaier, exec producer; Andy Friz, animation, designer. Sound Steven M. Gold, music and sound design; Dan Piscina, sound recordist/engineer. Audio Post Sound Lounge Rob Sayers, final picture mix

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