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    The Best Work You May Never See: Sweetshop Director Mark Albiston, FCB NZ, Blockhead VFX Listen To Inner-Meerkats For WorkSafe

    By SHOOTUpdated:No Comments3034 Views

    Safety used to just be about following the rules. The problem is you can’t write a rule for everything. Instead, WorkSafe wants New Zealand’s workers to be more proactive–to look for the signs of danger and, when they sense something could go wrong, to step in and prevent it. In order to educate and empower workers to adopt this new form of safety, FCB New Zealand came up with a wild new campaign, the centerpiece of which is this hero TV commercial.

    Directed by Mark Albiston of Sweetshop with character creation and effects from Blockhead VFX, the spot encourages people at the workplace to listen to their inner-meerkats. Safety just got furry.

    WorkSafe is a New Zealand government agency charged with lifting safety performance across all business types in order to ensure New Zealanders return home healthy and safe.

    Credits

    Client WorkSafe Agency FCB New Zealand David Shirley, Melina Fiolitakis, creatives. Production Sweetshop Mark Albiston, director; Ben Dailey, exec producer; Larisa Tiffin, producer; Marty Williams, DP. Editorial Luke Haigh, offline editor. Character Design, Animation & VFX Blockhead VFX, Auckland, NZ Blockhead, character design, animation & VFX; Stefan Coory, Nigel Mortimer, creative directors/partners (Toolbox: Flame, Nuke, Yeti, Maya) Music & Sound Design Cam Ballantyne

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Blockhead VFXFCB New ZealandMark AlbistonSweetshop



    The Best Work You May Never See: Director Geoff Castillo, Preymaker Team On Mountain-Sized Production For Nivis Skiwear

    Monday, December 16, 2024

    Nivis, a boutique skiwear company, producing limited runs of high-performing outerwear from prototypes designed in the USA and extensively tested on slopes around the world, has released its first brand campaign which includes this brand film titled “The Mountain Doesn’t Care.” It’s from the creative duo consisting of Geoff Castillo and Conor McFarland whose pedigree includes campaigns for the likes of Google, ESPN and Tito’s.

    Castillo also served as the director of the film, which was shot in the El Colorado mountains of Chile with world-class skiers coordinated by La Casa Productions. Production partners include VFX studio Preymaker, Tilt for studio production, Overcoast for music and sound, and Cabin Editing.

    The film evokes a feeling of challenging the mountain, capturing backcountry skiing in extreme conditions. Pairing the ski footage with VFX shots from Preymaker helped portray the mountain for the maximum impact, like in the opening shot which dramatizes the mountain as a character within a surreal stage setting. And in-studio shots done at Tilt deployed miniatures, props and rear projection techniques to achieve unique visual touchpoints throughout the piece.

    “Our challenge was to match the extreme work/play attitude of Nivis’ customers with a product that was designed to keep up with them on the slopes. In a category that has leaned toward streetwear and after-ski parties, our message is a reminder that Mother Nature is absolutely ambivalent about your aspirations or your desire for a “good time” on the mountain,” said Castillo. “By showing how harsh and indifferent conditions can be on the mountain with “the mountain doesn’t care,” we are positioning Nivis as the brand who cares immensely down to the last... Read More

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