Safety used to just be about following the rules. The problem is you can’t write a rule for everything. Instead, WorkSafe wants New Zealand’s workers to be more proactive–to look for the signs of danger and, when they sense something could go wrong, to step in and prevent it. In order to educate and empower workers to adopt this new form of safety, FCB New Zealand came up with a wild new campaign, the centerpiece of which is this hero TV commercial.
Directed by Mark Albiston of Sweetshop with character creation and effects from Blockhead VFX, the spot encourages people at the workplace to listen to their inner-meerkats. Safety just got furry.
WorkSafe is a New Zealand government agency charged with lifting safety performance across all business types in order to ensure New Zealanders return home healthy and safe.
CreditsClient WorkSafe Agency FCB New Zealand David Shirley, Melina Fiolitakis, creatives. Production Sweetshop Mark Albiston, director; Ben Dailey, exec producer; Larisa Tiffin, producer; Marty Williams, DP. Editorial Luke Haigh, offline editor. Character Design, Animation & VFX Blockhead VFX, Auckland, NZ Blockhead, character design, animation & VFX; Stefan Coory, Nigel Mortimer, creative directors/partners (Toolbox: Flame, Nuke, Yeti, Maya) Music & Sound Design Cam Ballantyne
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More