There’s something inside all of us that compels us to explore. To reach beyond what we know, and to immerse ourselves in new sights, new sensations, new emotions. This launch film for Sony Interactive Entertainment’s PlayStation 5 (PS5) brings that powerful desire to life.
Using a combination of archive footage and live action re-enactments, “PS5 Launch–Play Has No Limits” ignites the feeling of discovery in gamers, by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary.
Conceived by adam&eveDDB and directed by Daniel Wolfe of Somesuch, working with co-director Alex Hulsey, the spot breaks to herald the November launch of PS5.
Credits
Client Sony Interactive Entertainment/PlayStation Agency adam&eveDDB Richard Brim, chief creative officer; Ant Nelson, Mike Sutherland, executive creative directors; Edward Usher, copywriter; Xander Hart, art director; Jessica Middleton, Persephone Withnell, Rebecca Holt, Panos Louca, Hayley Carter, Cara Swindell, Anna-Louise Vass, producers; Charlotte Wickens, Clio McLeary, assistant producers; Oliver Bradford, production assistant; Simon Adamson, executive content director; Jessica Taylor, head of content; Matthew Osborne, Phoebe Wright, sr. content creatives; Marceline Le Gaufey, digital display lead; Richard Bailey, Vanessa Speedy, assistant integrated producer; Hash Milhan, interactive creative; Sam Butler, sr. interactive designer; Rhys Martin, Anna Barros, Mauricio Brandt, designers. Design Agency King henry Ian King, partner; Paul Knowles, head of design; Scott Silvey, lead designer. Production Somesuch Daniel Wolfe, director; Alex Hulsey, co-director; Tash Tan, exec producer; Elly Camisa, producer; Maddy Perkins, production manager; Jakob Ihre, DP; Vova Radlinsky, production designer; BRATSK, costume stylist. Production Services Company Radioaktive Postproduction The Mill Clare Melia, exec producer; Dan Williams, creative director, shoot supervisor; Lauant Giaume, shoot supervisor; Carl Norton, 2D lead artist; Adam Droy, Finlay Crowther, 3D lead artists; Gianluca Di Marco, Jonathan Freeman, Rich Roberts, 2D artists; Todd Akita, Dave Barosin, Andrew Bartholomew, 3D artists; David Wishart, finish artist; Richard Tilbury, matte painting; Joe Besagni, animation; Matthew Campbell, design (AFX). Postproduction MPC Jaz Rongokea, post producer; Kamen Markov, creative director; Zoe Izzard, editor; Mark Stannard, Flame operator; Ryan Hays, motion designer. Editorial Trim Editing Tom Lindsay, editor; Tatyana Alexandra, producer. Audio Factory Mark hills, James Utting, sound design/mix; Lucy Spong, audio producer; Michael Haines, assistant.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
