A restaurant revival is beginning in the South Side of Chicago. Joining and chronicling the movement are documentary filmmaker Rodney Lucas in collaboration with Chance the Rapper (both are South Side natives) and The Martin Agency for client DoorDash.
Like so many eateries, Chicago’s Krazy Hog BBQ, was forced to shutter under the weight of COVID-19 constraints. According to USA Today, 72,800 restaurants have permanently closed because of revenue loss and job instability associated with the pandemic. None have been hit harder than Black-owned businesses, which are shutting down twice as fast.
From statistic to success story, DoorDash is putting family-owned Krazy Hog back in business as part of its new “Reopen for Delivery” program meant to protect restaurants integral to the fabric of local communities and cultures. The program includes such initiatives as:
Rebuilding operations through opening delivery-only spaces
Providing last-mile logistics support to help merchants quickly adopt a delivery-only model
Investing in additional operations and marketing support throughout the reopening process to grow the business and reach new customers without traditional overhead costs
The Martin Agency and director Lucas via Even/Odd Films have teamed on this documentary, which is titled Southside Magnolia and chronicles the resilience of Chicago’s food scene, centered on Krazy Hog’s owners and legacy. Part of a marketing campaign, the docu-short is a celebration of Black excellence and entrepreneurship captured over four days of filming.
Credits
Client DoorDash Kofi Amoo-Gottfried, VP, marketing; Katie Daire, sr. director, B2B marketing; Tiffany Black, sr. manager, influencer & social media marketing. Agency The Martin Agency Kristen Cavallo, CEO; Danny Robinson, EVP/chief creative officer; Jerry Hoak, EVP/executive creative director/managing director; Tasha Dean, SVP/head of integrated production; Mike Kelley, creative director; Derek Smith, art director; Joe Hartley, copywriter; Tricia Hoover, executive producer; Anthony Moschini, producer; Jaclyn Ruelle, SVP/managing director, cultural impact & brand communicatoins; Matt Kessler, cultural communications, sr. executive; Blake Smoral, Luke Divita, strategic planners; Greg Fischer, SVP/director of communications planning. Production Even/Odd Films Rodney Lucas, director; Malcolm Pullinger, Mohammad Gorjestani, exec producers; Taylor Feltner, head of production; Cayce Cole, managing exec producer; Alex Friedman, supervising producer; Paige DeMarco, Holli Hopkins McGinley, line producers; Kassim Norris, DP; Ashley Rodholm, post producer/story editor; Ian Levine, editor; Calvin Small, art director; Krystyn Johnson, hair/makeup/wardrobe; Nima Taradji, still photographer. Music Chance the Rapper. Color MPC Dimitri Zola, colorist. Sound Design & Mix Sound Lounge Ashley Simmons
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
