Etsy in partnership with creative agency 72andSunny New York have launched their 2020 holiday campaign, “Gift Like You Mean It,” with three new emotional films highlighting the power of a meaningful gift.
This ScreenWork entry, “Nana,” shows how a personalized, one-of-a-kind gift from Etsy can connect family members–in this case a grandmother and her young grandson–who are unable to gather in-person for the holidays.
This story of connection is one of three in the campaign–all directed by Vincent Haycock of production house Somesuch.
CreditsClient Etsy Agency 72andSunny New York Production Somesuch Vincent Haycock, director. Editorial Final Cut Darren Baldwin, Patrick Colman, editors. Postproduction Ethos Studios Music & Sound Design Squeak E. Clean Studios
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More