In order to deliver to customers during what's expected to be a record-setting holiday shipping season, deemed “the Shipathon,” FedEx is doing everything it can to get peak performance from its workforce as reflected in this “Training Day” spot directed by Noam Murro of Biscuit Filmworks for BBDO New York. 

We see a FedEx delivery guy whose training has put him at the top of his game, dominating an American Ninja Warrior-style obstacle course to win the competition and deliver the goods, literally.

This ambitious spot–which debuted this past Sunday on televised NFL games–was filmed overnight in a parking lot in downtown Los Angeles.

Credits

Client FedEx Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Tom Kraemer, sr. creative director/copywriter; Alex Gianni, group executive producer; Julia Millison, sr. music producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Andrew Travelstead, exec producer; Emily Skinner, producer; Eric Schmidt, DP. Editorial Friendshop Ben Suenaga, editor; Melissa Mapes, managing director/partner; Laura Shackleford, producer. VFX Method Studios Mario Caserta, sr. Flame; Stuart Robinson, managing director; Jesse Kurnit, sr. exec producer; Bennett Lieber, sr. VFX producer; Douglas Luka, VFX producer. Color Color Collective Alex Bickel, colorist. Audio Post Sound Lounge Tom Jucarone, mixer. Music Search Agoraphone Dawn Sutter Madell, music supervisor.  Song: “Give It All” by 7KingZ

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