Supermarket Aldi has premiered its Christmas commercial which sees the U.K.’s most beloved vegetable, Kevin the Carrot, return to screens to mark the start of the festive season and bring back the much needed wonder and magic of the holiday season.
The country was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this week in a teaser advert. Just days ago, Kevin set the sky alight, Top Gun style, in a fighter jet escapade with co-pilot Turkey. He was left perilously adrift with a flaming parachute, leaving fans asking Where is Kevin, and will he manage to get home to Katie and family in time for Christmas?
Determined to be reunited with his loved ones no matter what, Kevin is fortunate enough to find a few new friends to help. Getting him out of his snowy spot of bother is a friendly hedgehog, Harry, who gives him a lift in this Xmas spot created by McCann UK.
But the twists don’t stop there! While riding as fast as they can through the night, they fall into a deep ravine and splash into a fast-flowing river. The hope of Kevin making it home to his family seems to be fading fast when who should appear but Father Christmas, played by much-loved actor and narrator of previous Kevin the Carrot adverts, Oscar winner Jim Broadbent. Can Santa help Kevin finally make it home? Of course he can.
Credits
Client Aldi UK Agency McCann UK Dave Price, chief creative officer; Neil Lancaster, creative director; Clive Davis, Andy Fenton, creative team; Jamie Peate, planning director; Lucy Moore, Melissa Bennett, Amy Mayers, producers. Production Stink VFX/Animation Psyop Todd Mueller, Kylie Matulick, directors. Editorial Marshall Street Editors John Mayes, editor. Audio Wave Parv Thind Music SixtyFour Music
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