This heartwarming spot–directed by Peter Thwaites of The Corner Shop for BBDO New York–was inspired by the idea that giving a thoughtful gift means really getting to know someone and that you can’t truly understand someone until you’ve walked a mile in their shoes. Centered on a little girl who is trying to decide what to get her dad for Christmas, the film opens when she decides to try on his shoes for size. Suddenly, the shoes come to life and start walking her through a day in the life of her dad, showing her all of the things he does for the family. Once she’s spent a day in his shoes, she realizes the perfect gift to get him. And because it’s thoughtful and from the heart, it means the world to him.
Titled “In Dad’s Shoes,” this Macy’s Xmas spot is running on TV and online.
Credits
Client Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Eric Goldstein, sr. creative director; Fred Kovey, creative director; Diane Hill, group executive producer; Melanie Cornish, sr. producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, VP/exec producer; Jay Shapiro, exec producer; Suza Horvat,producer; Mini Bhogal, production supervisor. Production Services Fimgroup.tv Nathan Miles, exec producer; Renee Poulin, head of production; Oliver Van Beek, service producer. Editorial Friendshop! Ben Suenaga, editor; Laura Shackleford, producer. VFX Preymaker | Creative + Technology Angus Kneale, Verity Grantham, Melanie Wickham, David Gibbons, Simon Holden, Tim Bird, John Gajdecki , Joaqui Lopez, makers. Music Human
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
