This heartwarming spot–directed by Peter Thwaites of The Corner Shop for BBDO New York–was inspired by the idea that giving a thoughtful gift means really getting to know someone and that you can’t truly understand someone until you’ve walked a mile in their shoes. Centered on a little girl who is trying to decide what to get her dad for Christmas, the film opens when she decides to try on his shoes for size. Suddenly, the shoes come to life and start walking her through a day in the life of her dad, showing her all of the things he does for the family. Once she’s spent a day in his shoes, she realizes the perfect gift to get him. And because it’s thoughtful and from the heart, it means the world to him.
Titled “In Dad’s Shoes,” this Macy’s Xmas spot is running on TV and online.
CreditsClient Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Eric Goldstein, sr. creative director; Fred Kovey, creative director; Diane Hill, group executive producer; Melanie Cornish, sr. producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, VP/exec producer; Jay Shapiro, exec producer; Suza Horvat,producer; Mini Bhogal, production supervisor. Production Services Fimgroup.tv Nathan Miles, exec producer; Renee Poulin, head of production; Oliver Van Beek, service producer. Editorial Friendshop! Ben Suenaga, editor; Laura Shackleford, producer. VFX Preymaker | Creative + Technology Angus Kneale, Verity Grantham, Melanie Wickham, David Gibbons, Simon Holden, Tim Bird, John Gajdecki , Joaqui Lopez, makers. Music Human
The Best Work You May Never See: Director Martin Werner Takes A Roller Coaster Ride To The Airport Via Flytoget
To illustrate that Flytoget is the fastest way from town to Oslo Airport, this spot for the express train turns its route into a roller coaster, with one family feeling the full impact of speed on their way to a vacation.
Directed by Martin Werner, produced by production house Bacon (Copenhagen, Oslo, Stockholm) and made with Oslo agency Try, the film is a wonderfully absurd take on the simple value proposition of getting to the airport quickly.
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