Foot Locker has launched its basketball-inspired holiday shopping experience, “12 Days of Greatness.” The campaign kicks off with a cheeky spot, “The Worst Kept Secret,” featuring a noteworthy cast of respected designers and culture-makers celebrating their love of the game.
Collaborating with some of the biggest names in streetwear, sneaker and basketball culture – including Wairare Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker and Rhuigi Villaseñor – presents a unique set of challenges, as their products and collaborations are highly coveted. Directed by Julien Christian Lutz, aka Director X via production house m ss ng p eces for agency BBDO New York, “The Worst Kept Secret” illustrates the great lengths the designers went through to keep 12 Days of Greatness a covert project…up until now.
The work debuts across Foot Locker’s social channels. Foot Locker has worked with the aforementioned designers to curate an exclusive collection of apparel and accessories spanning across the 12 Days of Greatness inspired by their love of basketball, hometown, and the culture. Products are being released over a stretch that started Nov. 20 and extends through Dec. 26 at Foot Locker, both in-store and online.
