In this spot which is part of the “Business Moves With Adobe” campaign, Adobe in partnership with creative agency 72andSunny Los Angeles illustrates how digital transformation with Adobe Acrobat and Adobe Sign help make it possible for all businesses to transform and accelerate into the future.
Directed by Vincent Haycock of production house Somesuch, “Special Delivery” focuses on an ice cream store that digitally transforms its business model. In using Adobe, the owner quickly pivots her model and brings ice cream to one of her biggest fans, a girl, while the storefront is closed.
“We were inspired by real life transformation stories of business owners who, like Mila, had to adapt to the changing times. We brought the story to life through a child’s eyes in order to show the emotional impact a business can have on its community,” said Tim Bateman, creative director, 72andSunny Los Angeles.
“Special Delivery” airs Thanksgiving Day (Thursday, November 26) on FOX during the Washington Football Team and Dallas Cowboys game. The film will also live on digital and social.
CreditsClient Adobe Agency 72andSunny Los Angeles Production Somesuch Vincent Haycock, director. Editorial Conor O’Neil, editor. VFX JAMM Audio Post Lime Studios
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More