Rapper Tierra Whack walks through town slowly making her way home, listening through her AirPods to an original track titled “feel good,” which hardly describes her mood. She’s got the holiday blues and who wouldn’t given what the world has gone through in 2020.
Upon arriving home, Whack tells Siri to turn the volume on her Homepod “way up,” at which point the technology becomes a HomePod mini, Apple’s new smart speaker. Stepping out from behind the mini is a miniature version of Whack who accompanies the life-sized rapper in crooning an upbeat original tune, “Peppers and Onions.” Coming home to a HomePod mini proves to be the cure for yuletide melancholy. That’s “the magic of mini,” which is also the title of this two-minute film. A little joy never sounded so big.
The film was directed by Calmatic via production house PRETTYBIRD for TBWAMedia Arts Lab.
CreditsClient Apple Agency TBWAMedia Arts Lab Production PRETTYBIRD Calmatic, director. Music “feel good” and “Peppers and Onions” performed by Tierra Whack Postproduction/VFX MPC Morten Vinther, creative director; Oliver Caiden, VFX supervisor; Julian Fitzpatrick, CG supervisor; Ricky Gausis, colorist
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