De Prati, the largest department store in Ecuador, rolls out this Christmas commercial from agency Paradais DDB that goes beyond the traditional greeting. Produced by Filmeikers and directed by Luján Islas, the spot brings us a story in which the value of a gift is portrayed, not because of its monetary value, but because a gift can show love, joy and make others feel part of the family.
Titled “The Gift,” the ad tells the story of a dog who, feeling that she does not belong to the family, runs away from home in search of a new home. After seeing what’s out there and facing a degree of danger, our canine hero returns with a deeper appreciation of the home she has and the family she loves.
Credits
Client De Prati Agency Paradais DDB Agustin Febres-Cordero, creative chairman; Andres Monge, creative director, copywriter; Carlos Luis Joniaux, Solange Romo, copywriters; Danitza Ycaza, Jonathan Aguiar, Adriana Penafiel, Ivanna Rodriguez, art directors; Lissette Quezada, content manager; Javier Loor, digital planner. Production Company Filmeikers Lujan Islas, director Music Soundtrack: “Cadaver Exquisito,” Avion de Papel
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
