The American Red Cross Association has launched a campaign reminding us all that even in our darkest hour, there is always hope. The new brand film, entitled “Piano,” embodies the resiliency we’ve all displayed this past year, depicting how “the only thing a disaster can’t destroy is hope.”
Directed by Douglas Avery of Film 47, the public service spot centers on a woman who continues to play piano amidst the ruins of her home, underscoring how people have persevered through the many challenges of this past year.
Created by BBDO NY, the PSA features a custom-recorded rendition of Burt Bacharach’s “What the World Needs Now,” filling the moment with a beautiful message of love and healing.
The custom track was made possible due to the American Red Cross and music publishing company Primary Wave Music’s new “giving back” partnership, launching with this project and providing the Red Cross access to the company’s extensive library of music catalogs, artists and other content without licensing fees. Moving forward, the Red Cross and BBDO will be able to create compelling campaigns with some of the best music, for free. Primary Wave houses the music of legends such as Whitney Houston, Bob Marley, Smokey Robinson, and Ray Charles among many other top artists.
Credits
Client American Red Cross Agency BBDO New York David Lubars, chief creative officer, worldwide; Anne Lac, Roberto Danino, Fred Kovey, SVPs, creative directors; Eric Goldstein, SVP, sr. creative director; Alex Gianni, group executive producer; Reid Pierce, producer; Julia Millison, music producer; Alexandra Britt, sr. strategic planner. Production Film47 Douglas Avery, director; Vic Palumbo, exec producer; Mark Hankey, line producer; Paul Meyers, DP; Tony Finley, production manager; Jason Haugaard, production designer. Editorial Work Edit NY Adam Witten, editor; Julian Laing, assistant editor; Alejandra Alarcon, head of production; Erica Thompson, exec producer. Telecine Company 3 NY Sofie Borup, colorist; Alexandra Lubrano, producer. VFX Method Studios NY Stephen Morris, conform Flame artist; Stuart Robinson, managing director; Jesse Kurnit, exec producer; Tsiliana Jolson, head of production; Bennett Lieber, sr. producer; Janine Conway, producer. Music Primary Wave Jon Levine, composer; Jake Livingston, manager; Jeff Straughn, president of brand marketing; Sam Sklover, creative marketing manager. Audio Heard City Evan Mangiamele, Seth Phillips, composers; Ronnie Stapleton, Catherine Sangiovanni, assistant engineers; Gloria Pitagorsky, managing director/partner; Andi Lewis, Sasha Awn, Jackie James, producers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
