Directed by Ted Melfi of production company brother for Saatchi & Saatchi, this Toyota :60 shares the heartwarming story of a young girl crafting homemade Christmas ornaments, and making multiple trips to a mailbox to send them off to a yet-to-be known recipient. In the last scene, the girl steps out of her mother’s Toyota Highlander and is shocked to see the ornaments displayed on a giant-sized Christmas tree close to the mailbox. Seconds later, her father, a military service member, steps out from behind the tree, and surprises her with his return home, just in time for the holidays.
Rodrigo Prieto lensed the spot, which was edited by Kirk Baxter of Exile. Music/sound house was SOUTH Music and Sound.
Credits
Client Toyota Motor North America, U.S.A., Inc. Agency Saatchi & Saatchi Jason Schragger, chief creative officer; Leo Circo, group creative director; Sandra Luciano, creative director; Randy Quan, Jerry Underwood, Dan Sorgen, Andrew Reizuch, associate creative directors; Henry Kook, jr. copywriter; Sara Seibert, group director of content production; Jennifer Vogtmann, Marina Korzon, sr. broadcast producers; Kristen Hosack, sr. music supervisor; Mark Turner, chief strategy officer; Don Longfellow, managing director, connection & insight strategy; Tyler Beck, sr. director, strategy; Shareen Hill, sr. strategic planner. Production Company brother Ted Melfi, director; Rodrigo Prieto, DP; Rich Carter, exec producer; Tracy Mochizuki, head of production; Angela Jones, producer. Editorial Exile Kirk Baxter, editor; CL Kumpata, exec producer; Daniel Won, producer; Mitch Goldberg, assistant editor; Jennifer Locke, head of production. Telecine Company 3 Jill Bogdanowicz, sr. color artist; Matt Moran, sr. color producer; Ashley McKim, exec producer. Finish/VFX Framestore Pete King, exec producer; Georgina Poushkine, sr. VFX producer; Elad Offer, VFX supervisor & lead. Music SOUTH Music and Sound, Santa Monica, Calif. Original Cover of “Come Home” by Amatroski; Eric Plust, Matt Drenik, composers/arrangers; Jon Darling, Dan Pritikin, creative directors; Ann Haugen, executive producer; Ignacio Zas, producer. Music Supervision Little Ears, co-music supervision. Sound Design/Audio Post Lime Studios, Joel Waters, sound designer/mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
