Every year around the holidays, the world of video game Clash celebrates Clashmas…except this year, thanks to someone in the Clash universe who usually doesn’t get too much attention: The Log. Despite being wood and tree-like, The Log was never getting the love and adoration other trees were getting during Clashmas. With this new spot, “No More CLASHMAS?!”–directed by Trevor Conrad of Psyop for Wieden+Kennedy, Portland, Ore.–The Log finally gets its day in the sun.
Credits
Client Clash Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, executive creative director; Jarrod Higgins, Lawrence Melilli, creative directors; Katie Willis, art director; Ryan Snyder, copywriter; Jane Monaghan, creative manager; Heather Smith Harvey, Robert Saxon, executive producers; Ricara Stokes, producer; Britton Taylor, Indiane Matine, Katie Dyer, strategy; Mike Weihs, Scott Meisse, studio design. VFX/Production Psyop Trevor Conrad, director; Amanda Miller, exec producer; Jacob Markson, sr. producer; Hanna Stolarski, sr. assistant producer; Chancelor Griffin, assistant producer; Cem Alpay, Michael Deweese, Misha Opiev, Tobias Trebelijahr, Ana Bernaus, designers; Brady Doyle, 2D lead TD; Dylan Broan, Krystal Chinn, Michael Dobbs, Kevin Jones, Tingting Li, Katja Wimmer, compositors; Isaac Irvin, 3D lead TD; Marina Czarnecki, Dennys Herman, Ryan Kirkwood, Logan Pittman, Sean Rivet, Ieva Sauciunaite, Amanda Sparso, lighters; Alan Yang, asset lead TD; Ellie Stalie, Marina Czarnecki, Bryan Eck, Greg Gutkin, Mia Pray, Shreeya Shetye, Dennys Herman, Brian Kim, model & texture; Jean-Dominique Fievet, Jason Taylor, George Schermer, animation directors; Roman Korbryn, Renato Sena, Scott McWhinnie, Matt Walker, Adrian Villarino Tomasi, Eric Johnson, Paulo Lombardi, Todd Wilbur, Andrzej Ellert, Laura Lempert, 3D animators; George Schermer, Roman Kobryn, Laura Lempert, Thomas Price, Todd Wilbur, previs; Dan Bodenstein, FX lead artist; James Atkinson, Levin Gillen, Liam Griffin, Jinny Ko, FX artists; John Bloch, Nelio Naut, rigging and tech animation TDs. Sean Kealey, Zed Bennett, Stephen Mann, Josh Sobel, Andrew Conroy, Thomas Price, George Schermer, rigging & tech animation. Paul Cohen, Michael Deweese, storyboard aratists; Andrew Park, matte painter; Andrew Malvasio, Alex Sysota, Cory Daniels, Flame artists. Music Walker Music, bicoastal Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer. Sound Design/Audio Post JOINT, Portland, Ore. Noah Woodburn, sound design/mixer; Natalie Huizenga, SFX editor; Leslie Carthy, exec producer. Editorial JOINT Kelly Lyon, editor; Ian DeVore, assistant editor; Leslie Carthy, exec producer.
Genre:Comedy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Video Tags:PsyopWieden+Kennedy
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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