Back in 1846, John Dewar and Sons set out to craft the world’s best Scotch whisky from their tiny copper-filled distillery in Perth, Scotland. Instead of following in other’s footsteps, the inventive lads endlessly explored and experimented before discovering a new, previously unheard-of blending process called “double-aging.” This innovative process not only gave their whisky a smoother finish than anything else on the market, it proved that seeing potential in places that others overlook can often lead to greatness.
Now, 174 years later, Dewar’s “inquisitive spirit” continues in a fresh way that focuses on diversity and a connection to global culture through this new campaign from BBDO New York. “Stay Curious “launches with two films inviting people to explore and look beyond the obvious with Dewar’s. One of those spots is “Scout” which introduces us to a soccer talent scout whose eyes go beyond the stellar performers on the U.S. football field. Rather he sees a particularly adept young man on the sidelines who exhibits skills during the course of seemingly mundane duty. Our scout sees the makings of a great goalie–and he proves to be correct.
Tim Godsall of Anonymous Content directed “Scout.”
Credits
Client Dewar’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Marcos Kotlhar, Danilo Boer, executive creative directors; Philip Sicklinger, Alex Booker, executive creative directors; Taylor Marsh, creative director; Christopher Kim, Christopher Chan, art directors; Owen Weeks, copywriter; Sofia Handler, executive producer; Sarah Knowlton, producer; Jessica Nugent, VP, production services director. Production Anonymous Content Tim Godsall, director; Eric Stern, managing director; SueEllen Clair, exec producer; Kerry Haynie, head of production; Ben Roberts, producer; Ben Smithard, DP; Oscar Charpentier, stylist. Editorial Arcade Geoff Hounsell, editor; Laurel Metzler, assistant editor; Fanny Cruz, producer; Sila Soyer, exec producer. Music Soundtree “Catch,” composed by Joel Hartman, published by Soundtree Music Publishing Ltd, master controlled by Soundtree Music Ltd. Audio Post Sonic Union Steve Rosen, mix engineer; Patrick Sullivan, sr. producer; Justine Cortale, studio director. Post/VFX Blacksmith Charlotte Arnold, exec producer; Tina Chen, producer; Eric Schaechter, VFX supervisor; Iwan Zwarts, lead compositor; Tom Bussell, lead CG. Yebin Ahn, Hieu Phan, Molly Intersimone, Rosi Ruiz, Ben Kwok, Dan Bowers, compositors; Rick Wallia, Paul Wei, Krista Albert, David Martin, Ohad Braca, Kushal Das, CG. Color Blacksmith Mikey Pehanich, colorist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
