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    Where the Buffalo Roam Produces Animated Docuseries “Being Human Is” For Google

    By SHOOTUpdated:No Comments2662 Views

    Where the Buffalo Roam (WTBR) produced all five episodes of this animated docuseries for Google Marketing, pooling together artists and creative companies across four continents and seven time zones. WTBR wanted this series–titled Being Human Is–to feel like a collection of cinematic documentary fables–nonfiction comic books with subject matter firmly rooted in reality through the words of the participants, with a visual language reaching deep into the world of mythology and magic realism.

    Oddfellows, Meister, Where the Buffalo Roam and Giant Ant served as animation studios on the series. Nico Carbonaro (who’s repped by Nonfiction Unlimited) and Tuesday McGowan via WTBR directed the series.

    In this first episode–“On Silent Ice” for which Oddfellows was the animation studio–we are thrust into the world of deaf hockey. 

    WTBR took a bespoke approach to the music and sound, bringing a unique and nuanced soundscape to each story, including “On Silent Ice.” The music is cinematic and orchestral with the eclectic sounds of each participant’s home and culture mixed in. Here, they brought on a team of composers and sound designers, led by Space Lute’s JR Narrows, with one of the original compositions performed by a 53-piece orchestra in Budapest.

    “On Silent Ice” also shows how the Live Transcribe feature on a deaf hockey player’s Android phone allows him to connect in real time with professional scouts who are looking for stellar rink talent.

     

    Credits

    Client Google Marketing Agency Where the Buffalo Roam, Oakland, Calif. Tim Pries, executive producer; Taraneh Golozar, producer. Production Where the Buffalo Roam, Oakland, Calif. Nico Carbonaro (represented by Nonfiction Unlimited), Tuesday McGowan, directors; Tim Pries, exec producer; Taraneh Golozar, producer; Eden Cooney, coordinator; Von Diaz, Elisheba Ittoop, story producer. Editorial Where the Buffalo Roam, Oakland, Calif. James Boger, editor. Animation Oddfellows, Portland, Ore. Erica Kelly, exec producer; Chris Kelly, executive creative director; Fabian Molina, creative director; Jan Szeto, producer; Oddfellows, illustration. (Toolbox Adobe Animate, Photoshop, Illustrator, Premiere, After Effects; Maxon Cinema 4D; Flame, Maya, Sidefx Houdini. Music & Sound Design Space Lute JR Narrows, composer, audio director/sound supervisor, sound designer. Audio Post Machine, New York T. Terressa Tate, sound mixer; Alek Rost, sr. producer; Amanda Fuentes, sound assistant; Kyra Hendricks, audio producer.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:JR NarrowsOdd FellowsSpace LuteWhere The Buffalo Roam



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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