In hindsight or otherwise, 2020 has been a difficult, debilitating year that can’t end soon enough. To give it a cathartic sendoff, this FU 2020 campaign from social impact agency Public offers a raised middle finger to all we’ve endured, specifically pointing out the culprits worthy of such a tribute.
Brendan Gibbons of Station Film directed this centerpiece spot in support of mental health, part of an initiative to help drive donations to the Mental Health Coalition (U.S.) and the Black Health Alliance (Canada).
CreditsAgency Public Inc., script, editing, social. Production Station Film Brendan Gibbons, director. Music Ari Posner. Sound Mixing Andres Villarreal
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More