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    Boston Pizza, john st. Turn to Cryogenics To Preserve The Pizzaburger

    By SHOOTUpdated:No Comments2477 Views

    Your love for Boston Pizza classics may run deep, but does it run deep frozen? The Pizzaburger, Twist Bread, Bacon Double Cheeseburger Pizza and crew may only be here for a limited time, but classics never die if you preserve them in minus-238 degree temperatures forever.

    That’s right, with Boston Pizza’s Cryogenic storage program you can have your classics stored indefinitely.  

    Maybe. 

    BP is still working out the kinks. But, while scientists point at things on whiteboards and play with test tubes and stuff, stay tuned for updates on Boston Pizza’s social channels to track the progress.  

    In the meantime maybe just order your favorite BP Classic item while you still can. 

    “It’s the limited time offer that never ends,” said Cam Boyd, creative director at john st., the agency that helped Boston Pizza create the “BP Cryogenics” promotion. 

    This “BP Cryogenics” spot deployed stock footage.

    Credits

    Client Boston Pizza Agency john st., Toronto Cher Campbell, executive creative director; Cam Boyd, creative director; Marly Dichter, Maddie Rosenberg, copywriters; Shirley Xu Wang, art director; Brittani Wilcox, executive producer; Jennifer Lankry, Nick Corroon, producers; Megan Towers, chief strategy officer; Daavi Wong Wolson, strategist. Production REDLAB Cynthia Verona, exec producer; Valerie Moss, producer; Jeff Poremba, editor. Audio Vapor Music Karen Goora, voice director; Levi Considine, sound designer; Art Mullin, audio engineer; Alyssa Sinclair, producer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:john st.

    The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey

    Tuesday, November 12, 2024

    Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.

    “We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.

    Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”

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