At the center of this new campaign for Snickers Peanut Brownie lies the insight that adult life surprises us with all sorts of problems and pitfalls we’re not prepared for–at home, at the office, and in our relationships. And while nobody has all the answers, we do have soothing brownies to make us feel better. “Life is full of hidden problems, so we hid a comforting brownie in a Snickers.”
This premise is reflected in this :30 titled “Stanimal” in which a boss at a workers’ meeting tries to connect with the rank and file, in one case by using a nickname. Unfortunately she calls one guy by a nickname that the other workers use behind his back. Awkward! Thank goodness she has a Snickers Peanut Brownie to get her through the embarrassment.
Martin Granger of Moxie Pictures directed “Stanimal” for BBDO New York.
CreditsClient Mars Wrigley/Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; Christopher Chan, sr. art director; Owen Weeks, sr. copywriter; Amy Wertheimer, group executive producer; Star Wingate-Bey, associate producer; Melissa Chester, music producer. Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Matt O’Shea, line producer; Jonathan Freeman, DP. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, exec producer; Ashley Tantillo, assistant editor. Color Company 3 Tim Masick, colorist. Audio Heard City Phil Loeb, mixer/sound designer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More