Danish filmmakers Mathias Hovgaard of Station Film and Christophe Dolcerocca of Missing Link Film (UK) have teamed up to direct Heartbreak 101, a short film which captures the feeling of being madly in love and having your teen heart brutally broken by first love gone bad. With innovative and experimental nods to French New Wave Cinema, the film is an unsentimental mashup of the private lives of the teenagers it portrays, in a one-liner odyssey of emotional turmoil as they try to figure out love. It speaks to young lovers with a tender yet chaotic collage of human (in)experience, yet leaves no promise of unbroken hearts.
Friends and filmmakers Hovgaard and Dolcerocca in a joint statement shared, “We took an experiential approach to bridge interview documentary with contemporary fashion and lifestyle aesthetics–as well as an attempt to feel 17 again.”
CreditsClient Schรถn! magazine Production Station Film Mathias Hovgaard, Christophe Dolcerocca, directors; Rasmus Heise, DP; Mettelise Hansen, Heidi Baltzer, Gabriela Votta, producers; Steffanie Mery, styling & makeup; Elke Numeyer-Windshuttle, snapshots. Editorial Christophe Dolcerocca, editor. Post Mariam Latif, colorist. Sound Lydbror Johan Hรธyer, sound. Music Morten Thorhauge
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsungโs new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled โA Samsung Health Story: Racing to Fiji,โ this film taps into Gen Zโs wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their โquarter life crisisโ on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but havenโt done since they started their jobs. However, thereโs one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, thereโs a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their โworldโ in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsungโs product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More