Danish filmmakers Mathias Hovgaard of Station Film and Christophe Dolcerocca of Missing Link Film (UK) have teamed up to direct Heartbreak 101, a short film which captures the feeling of being madly in love and having your teen heart brutally broken by first love gone bad. With innovative and experimental nods to French New Wave Cinema, the film is an unsentimental mashup of the private lives of the teenagers it portrays, in a one-liner odyssey of emotional turmoil as they try to figure out love. It speaks to young lovers with a tender yet chaotic collage of human (in)experience, yet leaves no promise of unbroken hearts.
Friends and filmmakers Hovgaard and Dolcerocca in a joint statement shared, “We took an experiential approach to bridge interview documentary with contemporary fashion and lifestyle aesthetics–as well as an attempt to feel 17 again.”
Credits
Client Schön! magazine Production Station Film Mathias Hovgaard, Christophe Dolcerocca, directors; Rasmus Heise, DP; Mettelise Hansen, Heidi Baltzer, Gabriela Votta, producers; Steffanie Mery, styling & makeup; Elke Numeyer-Windshuttle, snapshots. Editorial Christophe Dolcerocca, editor. Post Mariam Latif, colorist. Sound Lydbror Johan Høyer, sound. Music Morten Thorhauge
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
