While Anheuser-Busch InBev has pulled Budweiser from this year’s Super Bowl ad derby, other AB InBev brands will be participating, including Michelob ULTRA with this spot, titled “Happy,” from Wieden+Kennedy New York.
Part of the overall “It’s Only Worth It If You Enjoy It” campaign, the :60 enlists the help of sports superstars including Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler and Alex Morgan, to showcase the less-heralded-but-equally-important parts of their lives that ultimately play a role in their success: time spent with family and friends, exploring a new hobby and enjoying life. The spot proves to America that you’re not just happy because you win, you win because you’re happy.
This will mark the sixth consecutive appearance for Michelob ULTRA in the Super Bowl ad lineup.
Credits
Client Michelob ULTRA Agency Wieden+Kennedy New York Karl Lieberman, global chief creative officer; Dan Hill, director of strategic planning; Christine Gignac, Matt Mulvey, group creative directors; Will Binder, Blair Warren, associate creative directors; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Craig Keppler, sr. producer; Ellery Luse, strategy director. Production Pony Show Entertainment Susan Kirson, managing partner/EP; Jeffrey Frankel, exec producer; Fern Martin, line producer; Hoyt van Hoytema, DP; Andre D. Wagner, photographer. Editorial Joint Studios Tommy Harden, editor; Kris Faris, Ian DeVore, editorial assistants; Leslie Carthy, Amanda Ornelas, exec producers. Editorial Lost Planet Adam Gough, editor; Luftar Von Rama, Steven San Miguel, editorial assistants; Krystn Wagenberg, exec producer; Casey Cayko, producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. VFX/Finishing The Mill Clairellen Wallin, exec producer; Ija Ochoa, producer; Anne Trotman, 2D lead; Tara Holland, David Forcada, Samuel Caine, 2D artists. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, exec producer. Music Company Walker Sara Matarazzo, sr. exec producer/owner; Abbey Hendrix, exec producer; Julianne Wilson, music supervisor; Christopher Keyes, engineer. Music Track "Can I Kick It," A Tribe Called Quest, music artist; SonyATV, publishing; Sony Music & Universal Music, label.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
