The sense of smell can be powerful, underscored in this Old Spice spot titled “Winner,” part of the “Smell Ready for Anything” campaign from Wieden+Kennedy, Portland, Ore.
In “Winner,” actor Keiynan Lonsdale (Love, Simon, The Flash, The Divergent Series) slumps in a recliner lacking all sense of greatness when the irresistible urge to smell Old Spice’s all-new Dynasty deodorant strikes him. After a swift sniff, Keiynan immediately transforms into the race car driver of his dreams as he speeds out of the room on his path to greatness.
Steve Rogers of Biscuit Filmworks directed “Winner,” with KEVIN serving as VFX house.
Credits
Client Old Spice Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, executive creative director; Erik Fahrenkopf, Sara Phillips, creative directors; Ted Malenfant, copywriter; Jahmal Landers, art director; Matt Hunnicutt, head of production; Heather Hanrahan, executive producer; Antonio Burnett, sr. producer; Samson Selam, associate producer; Katie Dyer, brand strategist; Henry Lambert, group brand strategist; Kaley Kahanu, design producer; Curtis Pachunka, design director. Production Biscuit Filmworks Steve Rogers, director; Simon Duggan, DP; Shawn Lacy, managing director, partner; Andrew Travelstead, Michael Ritchie, exec producers; Pip Smart, line producer. Editorial Exile Kirk Baxter, editor; Mitch Goldberg, Charlotte Ercoli, assistant editors; CL Kumpata, post exec producer; Michael Miller, Adam Parker, post producers. VFX KEVIN Tim Davies, executive creative director/partner; Steve Gibbons, VFX supervisor/Flame lead; Sue Troyan, sr. exec producer/partner; Jami Schakel, Andrew Cowderoy, VFX producers. Rob Winfield, Susanne Scharping, Steve Cokonis, 2D team. Color Company 3 Sofie Borup, colorist; Alexandra Lubrano, color producer. Sound Design Trinitite Inc. Brian Emrich, sound designer/audio mix Audio Joint Noah Woodburn, audio mix/sound design; Natalie Huizenga, audio mix assistant/sound design/ Leslie Carthy, Amanda Ornelas, audio exec producer. Music Walker
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
