Matthew McConaughey, an actor who is known for his dynamic and multidimensional personality, hilariously shows just how mundane 2D life can be–a problem only Doritos 3D Crunch can solve in this Super Bowl spot.
The commercial follows a side of McConaughey no one has ever seen before, as he struggles as a flat 2D character through the most mundane day-to-day tasks like getting ready in the morning and walking his dog. After “falling flat” on “Jimmy Kimmel Live” in front of fellow guest Mindy Kaling, he stumbles upon a vending machine with Doritos 3D Crunch. With just one magical bite of the chips, McConaughey transforms back to the multi-dimensional, dynamic Matthew everyone knows and loves–except now he’s stuck in a Doritos vending machine.
The spot was created by Frito-Lay’s creative agency Goodby Silverstein & Partners and directed by Damien Chazelle, a Best Director Oscar winner for La La Land.
Credits
Client Frito-Lay/Doritos Agency Goodby Silverstein & Partners, San Francisco Margaret Johnson, chief creative officer; Laura Petrucelli, Andrew Bancroft, creative directors; Pedro Furtado, Sophie Lichtman, copywriters; Fabio Santoro, Mila Wizel, art directors; Rachael Stamps, content creative designer; Bonnie Wan, partner, head of brand strategy; Leila Gage, director of broadcast production; Sara Ward, executive producer; Molly Troy, sr. producer; Lauren Adams, producer. Production Superprime, Culver City, Calif. Damien Chazelle, director; Rodrigo Prieto, DP; Michelle Ross, managing director; Rebecca Skinner, managing director/exec producer; Charlotte Woodhead, exec producer; Matt Sanders, head of production; Carr Donald, line producer/unit production manager. Editorial Exile Edit Shane Reid, editor; Ersin Dogruer, Erin Offenhauser, assistant editors; Jennifer Locke, head of production; CL Kumpata, exec producer. Music “I Want To Break Free” by Queen. Justin Hurwitz, music editing. Sound Design Lime Studios, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica Rohan Young, mixer; Jeremy Nichols, assistant mixer; Kayla Phungglan, producer; Susie Boyajan, exec producer. VFX/Finishing The Mill LA Anastasia Von Rahl, director of production; Heather Johann, sr. producer; Sean Tomek, production coordinator; John Leonti, creative director/shoot supervisor; Alexander Candlish, shoot supervisor/2D lead artist; Matt Bohnert, 3D lead artist; Franz Kohl, Jake Albers, Marisa Chin, Toby Brockhurst, Jacob Maymudes, Lenz Kohl, AVV Suresh,Rose Mathew, Prajeesh E,, 2D artists; Melanie Okamura, Christian Sanchez, Ziming Lui, Monique Espinoza, Ken Bishop, Daniel Stern, Hiroshi Tsubokawa, James Robinson, Stefan Kang, Omar Taher, Mike Kash, Elizabeth Hammer, Michael Lori, Krushna Ramrao Kulsange, Akshay Suresh Lanjewar, Asis Kumar Mahakhud, Somesh Tiwari, Sudhir Verma, Anish MohanFazal, Showber Shadik, Swathi Balasubramaniam, Upasana Choudhary , Verru Ramesh, Vinayak Balamurugan, Dongili Varaprasad, Manoj Ravi, Ashish Rawat, Lalit Salunke, Sukanta Chakraborty, Ujasgiri Goswami, Mahesh M S, 3D artists; Bill Lu, matte painting; Jacob Bergman, Matt Connolly, John Fieldling, Gustavo Gonzalez, Aton Lee, John Bloch, Michael Dinocco, animation; Justin Demetrician, motion graphics; Paul Yacono, colorist; Fawn Fletcher, exec producer, color; Denise Brown, color producer; Gemma Parr, Logan Highlen, color assist. (Toolbox: Flame, Nuke, Maya, Houdini)
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
