Amazon knows people stuck at home all year might be fantasizing about something new.
In this Super Bowl ad ostensibly to tout Amazon’s voice assistant Alexa’s new spherical shape, a woman imagines that her new Alexa has the voice–and body–of actor Michael B. Jordan, who takes off his shirt to dim the lights. He also reads an audio book to her in the tub, all to the chagrin of her hapless husband.
Titled “Alexa’s Body,” this spot was directed with a deft comedic and playful sensual touch by Wayne McClammy of Hungry Man for agency Lucky Generals.
Credits
Client Amazon Alexa Agency Lucky Generals Danny Brooke-Taylor, producer; George Allen, copywriter; Lizzie Moore, art director. Production Hungry Man Wayne McClammy, director; Mino Jarjoura, Caleb Dewart, Dan Duffy, exec producers; Marian Harkness, head of production; Rick Jarjoura, producer; Yuki Wakano, production supervisor; Emily Saeger, assistant production supervisor; Brian Stevens, 1st AD; Erv Gentry, 2nd AD; Christian Sprenger, DP. Editorial The Den Christjan Jordan, lead editor/co-founder; Mary Ellen Duggan, exec producer. VFX/Post The Mill Anastasia Von Rahl, exec producer; Alex Bader, head of production. Sound Beacon Street Studios Rommel Molina, engineer; Kate Vadnais, sr. mix producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
