Brooklyn-based 1stAveMachine teamed with Barcelona’s BRUT, which it represents in the American ad market, to produce this animated spot for the California Department of Public Health’s California Tobacco Control Program (CTCP).
Titled “Jackson,” this piece follows a habitual smoker–who often craves a drag while drinking coffee, driving through traffic, and even at the movies–transforming his mind, body, and spirit to finally quit his addiction for 10 years and counting. The animated visuals, which include a monstrous cloud of cigarette smoke, are accompanied by a Spanish-speaking voiceover and were directed by BRUT.
CreditsClient California Department of Health/California Tobacco Control Program Agency Acento Advertising, Los Angeles Vicent Llopis, VP, executive creative director; Salomon Resler, group creative director; MJ Lazcano, associate creative director; Francisco Stohr, sr. art director; Gustavo Garcia, executive producer; Brian Reyes, producer; Angelica Garcia, VP, strategy & insights. Visual Effects/Animation 1stAveMachine, Brooklyn, NY Sam Penfield, partner/EP; Peter Repplier, Nick Litwinko, Michaela McKee, executive producers. BRUT, Barcelona, Spain BRUT, director/producer; Martin Allais, creative director; Maud Beckers, EP; Sara Camacho Gutierrez, producer; John Harrison, lead compositor; Jor Ros, art direction & illustration; Richard Ubach, art direction & animation; Ales Santos, type design; Angus Pepper, Fernando Abaca, Bujor Stefanescu, Javi Vaquero, Ellis Chan, animation; Marga Lopez, clean-up lead; Margarita Rojas, Eva Puyuelo, Libardo Bohorquez Gutierrez, Macarena Ortega, clean-up; Hugo Morais, comp & 3D. (Toolbox: Photoshop, Animate, Illustrator, After Effects, Cinema 4D)
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More