This spot devised by adam&eveDDB, London, for Mars Petcare brand Greenies, depicts the hilarious and sometimes frustrating turns that life with a dog can take. Specifically a guy marooned on an island thinks he’s about to be rescued, until his energetic, exuberant dog intervenes. Nonetheless, the canine remains man’s best friend.
Entitled “Stick,” the comedic ad was directed by Tim McNaughton of The Bobbsey Twins from Homicide via production house Blink (The Bobbsey Twins are handled by Blink in the U.K., Ruffian in the U.S.).
The shoot was conducted and produced remotely during lockdown across three time zones.
Credits
Client Mars Petcare/Greenies Agency adam&eveDDB, London Richard Brim, chief creative officer; Ben Stilitz, Colin Booth, creative directors; Miles Carter, copywriter; Helen Balls, art director; Ben Sharpe, head of production; France Nguyen, producer; Jack Spicer, sr. planner; Kit Owens, planner. Production Blink The Bobbsey Twins from Homicide, director; Alex Barber, DP; Patrick Craig, exec producer; Fran Thompson, producer. Production Service Company Twenty four seven Editorial Stitch Editing Leo King, editor. Postproduction Black Kite Amy Richardson, post producer; Tito Fernandes, VFX supervisor; Dan Sanders, 2D artist; Richard Fearon, colorist. Audio Post 750mph Jeff Smith, sound engineer; Maddy Lebel, audio producer. Music Library Universal Music Music Supervisor Big Sync Music Soundtrack: “Let The Morning In” by Phillip John Gregory
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
