Directed by production house MJZ’s Craig Gillespie (known for film work including I, Tonya and Lars & The Real Girl, and commercials for brands including Nike, Apple, Call of Duty, Snickers), this campaign for Vistaprint created by Austin, Texas-based agency CALLEN centers on different small business owners who each experience what could be a disastrous moment for their companies. Each business owner, though, tackles the challenge with ease, with the help of Vistaprint.
In this spot, “Ready for Anything,” a yoga instructor sees a meteor make a flaming impression on her studio. Not to worry. She’s nimble enough to take marketing advantage–and so is Vistaprint with everything she needs in terms of fashioning a new brand identity.
Vistaprint’s marketing campaign is running in the U.S., U.K. and France on YouTube.
Credits
Client Vistaprint Agency CALLEN Craig Allen, founder, chief creative officer; David Hughes, managing director; Julianna Stimon, head of strategy; Kelly Marshall, brand director; Angela Dai, art director; Sam Carlson, copywriter; Matt Nail, Kyle Davis, Brandon Mugar, Reuben Hower, creative directors; Matt Mattingly, executive producer (Hone Production). Production MJZ Craig Gillespie, director; Emma Wilcockson, exe cproducer; Martha Davis, producer. Editorial Mackcut Gavin Cutler, editor; Gina Pagano, exec producer; Megan Heard, assistant editor; Marc Healy, sound design. Sound Design Henryboy Bill Chesley, sound designer; Kate Gibson, exec producer. Music Walker Abbey Hendrix, exec producer; Julianne Wilson, music supervisor; Christopher Keyes, engineer. VFX KEVIN Tim Davies, ECD/partner/lead artist; Sue Troyan, sr. exec producer/partner; Mike Dalzell, head of CG/CG lead; Jami Schakel, sr. VFX producer; Andrew Cowderoy, VFX producer; Rob Winfield, Susanne Scharping, Tim Bird, Steve Cokonis, Steve Gibbons, Robert Murdock, Brad Scott, 2D team; Carl Harders, Nico Sugleris, Matt Longwell, Kerry Graham, Bryan Repka, Igor Stefanovic, CG team.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
