The new campaign created in partnership with Zambezi, spans television, outdoor, radio, digital and social media and is Traeger’s most significant campaign investment to date. This comes as Traeger has rapidly risen to become the category leader in wood pellet grills, with the category earning approximately 20 percent of all U.S. grill sales in 2020.
The centerpiece of Traeger Grills’ “Welcome to the Traegerhood” campaign from ad agency Zambezi is this TV spot titled “Pied Piper” directed by Tim Kendall of FIN Studios.
The :60 depicts a lone Traeger Wood-Fired Grill that falls off the back of a moving trailer and rolls across the country, pulling in an ever-growing crowd in its wake. Set to the classic song “Pied Piper” by Crispian St. Peters, the upbeat narrative invites everyone to join the supportive, fun, and flavorful community that is The Traegerhood.
Credits
Client Traeger Grills Agency Zambezi Gavin Lester, chief creative officer; Matt Sherman, creative director; Eugene Chang, sr. art director; Kurt Gassman, sr. copywriter; Norman Brown, design director; Andrew Gage, director of integrated production; Michael Harding, producer; Matt Valdepena, digital producer; Jill Burgeson, chief strategy officer; Eric Tepe, strategy director; Allison Newell, brand strategist. Production FIN Studios Tim Kendall, director; Sam Chase, DP; Alex Cohn, head of content; Jorie Kopy, line producer; Edgar Rosa, producer; Cathy Cox, production supervisor. Editorial Arcade Edit Sean Lagrange, editor; Crissy DeSimone, exec producer; Paulo Miramontes, assistant editor. Postproduction FIN Studios Brandon Chavez, colorist; Kevin Feller, mixer; Brian Grigsby, post producer; Pixerati, VFX artist; Katrina Nahikian, executive producer postproduction; Ling Ly, head of postproduction; Adam Bonsib, assistant editor. Audio Post Lime Studios Rohan Young, sound engineer; Jeremy Nichols, assistant sound engineer; Susie Boyajan, exec producer. Music “Pied Piper” by Crispian St. Peters
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
