Particularly in this pandemic era, Microsoft Teams has been an integral part of the way companies are reinventing how they connect, not just with each other, but with customers.
In Microsoft’s latest campaign from McCann, we see how Hasbro, an iconic family entertainment company, is utilizing Teams to transform the way they work. Consumer research plays a huge role in the development, design, and refinement of their games. When the pandemic started, they were unable to do in-person research. They then turned to Teams to do virtual research with families. Teams has enabled Hasbro to meet with families in many more countries than they could before, and to get much richer insights as their participants were in a more relaxed environment–their own homes. This increased diversity of insights and quality of learning is helping Hasbro make games that will better resonate with consumers, faster than they could before.
In this spot directed by Anne Paas via Craft Studios, Hasbro mines insights into the Monopoly board game.
The Hasbro "Where there's a team, there's a way" campaign has just launched in the U.K., France and Germany.
CreditsClient Microsoft Agency McCann Nathy Aviram, chief production officer; Mel Senecal, VP, executive producer; Katie Boyko, sr. producer; Olivia Whyte, producer; Eric Johnson, aka DJ Bunny, SVP, executive music producer; Dan Gross, music producer; Patty Visconti, VP, sr. interactive producer; Charlotte Popper, Sean Flanigan, digital producers; Caroline Sollmann, Kelly Ramsey, art producers; Ash Farr, EVP, global director of strategy & research; Jordan Berger, strategy director; Carra So, associate strategist. Production Company Craft Studios Anne Paas, director; Adam Hirsch, head of content; Shelley Cheung Claudon, sr. producer; Amalia Bradstreet, producer; Philip Ohler, technical director; Ronan Killeen, DP; Byron Kopman, Kyle Couture, camera operators; Darren Rayner, Greg Bartels, Connor Crosby, Ben Consoli, field producers. Editorial No6 James Duffy, editor; Ashley Cisnerox, Chris Wronka, assistants; Corina Dennison, exec producer; Laura Molinaro, head of production; David Gerber, graphics artist; Sven Herrmann, German editor; Jeremie Dameme, French editor; Gustavos Roman, Tyler Pharos, assistant editors; Malia Rose, producer; Mark Reyes, finishing producer; John Shea, lead Flame artist; Dallas Lillich, Daniel Gilkes, Flame assistant; Christian Matts, graphics artist; Mihai Meirosu, audio mixer, French/German; Jamie Cooper, audio producer, French/German; Nick Schneider, digital editor; Nick Herms, digital graphics; Chris McNinch, digital assistant. Postproduction Method Studios Graham Dunglinson, exec producer; Matthew Engel, sr. producer; Kyle Fader, producer; Mario Caserta, Steve Morris, lead Flame artist; Mark Woit, Thomas Downs, Flame artists; Juan Beltre, Uzi Mor, David Manzo, designers/animators. Color Company 3 Joseph Bicknell, Tim Masick, colorists; Anna Kelman, Kevin Breheny, producers. Audio Post Sonic Union Michael Marinelli, Brian Goodheart, mix engineers; Patrick Sullivan, head of production; Nathanael Taylor, producer. Music Squeak E. Clean Studios Charles Rojas, Julie B. Nichols, composers; Zac Colwell, creative director; Deb Oh, exec producer; Danielle Toporoff, sr. producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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