Particularly in this pandemic era, Microsoft Teams has been an integral part of the way companies are reinventing how they connect, not just with each other, but with customers.
In Microsoft’s latest campaign from McCann, we see how Hasbro, an iconic family entertainment company, is utilizing Teams to transform the way they work. Consumer research plays a huge role in the development, design, and refinement of their games. When the pandemic started, they were unable to do in-person research. They then turned to Teams to do virtual research with families. Teams has enabled Hasbro to meet with families in many more countries than they could before, and to get much richer insights as their participants were in a more relaxed environment–their own homes. This increased diversity of insights and quality of learning is helping Hasbro make games that will better resonate with consumers, faster than they could before.
In this spot directed by Anne Paas via Craft Studios, Hasbro mines insights into the Monopoly board game.
The Hasbro "Where there's a team, there's a way" campaign has just launched in the U.K., France and Germany.
Credits
Client Microsoft Agency McCann Nathy Aviram, chief production officer; Mel Senecal, VP, executive producer; Katie Boyko, sr. producer; Olivia Whyte, producer; Eric Johnson, aka DJ Bunny, SVP, executive music producer; Dan Gross, music producer; Patty Visconti, VP, sr. interactive producer; Charlotte Popper, Sean Flanigan, digital producers; Caroline Sollmann, Kelly Ramsey, art producers; Ash Farr, EVP, global director of strategy & research; Jordan Berger, strategy director; Carra So, associate strategist. Production Company Craft Studios Anne Paas, director; Adam Hirsch, head of content; Shelley Cheung Claudon, sr. producer; Amalia Bradstreet, producer; Philip Ohler, technical director; Ronan Killeen, DP; Byron Kopman, Kyle Couture, camera operators; Darren Rayner, Greg Bartels, Connor Crosby, Ben Consoli, field producers. Editorial No6 James Duffy, editor; Ashley Cisnerox, Chris Wronka, assistants; Corina Dennison, exec producer; Laura Molinaro, head of production; David Gerber, graphics artist; Sven Herrmann, German editor; Jeremie Dameme, French editor; Gustavos Roman, Tyler Pharos, assistant editors; Malia Rose, producer; Mark Reyes, finishing producer; John Shea, lead Flame artist; Dallas Lillich, Daniel Gilkes, Flame assistant; Christian Matts, graphics artist; Mihai Meirosu, audio mixer, French/German; Jamie Cooper, audio producer, French/German; Nick Schneider, digital editor; Nick Herms, digital graphics; Chris McNinch, digital assistant. Postproduction Method Studios Graham Dunglinson, exec producer; Matthew Engel, sr. producer; Kyle Fader, producer; Mario Caserta, Steve Morris, lead Flame artist; Mark Woit, Thomas Downs, Flame artists; Juan Beltre, Uzi Mor, David Manzo, designers/animators. Color Company 3 Joseph Bicknell, Tim Masick, colorists; Anna Kelman, Kevin Breheny, producers. Audio Post Sonic Union Michael Marinelli, Brian Goodheart, mix engineers; Patrick Sullivan, head of production; Nathanael Taylor, producer. Music Squeak E. Clean Studios Charles Rojas, Julie B. Nichols, composers; Zac Colwell, creative director; Deb Oh, exec producer; Danielle Toporoff, sr. producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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