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    Director Meji Alabi, Black Dog Films Draw The Line Against Malaria

    By SHOOTUpdated:No Comments3086 Views

    Against the backdrop of the COVID-19 pandemic, a new youth-focused creative campaign powered by African stars launches to “draw the line” against malaria, one of humanity’s oldest and deadliest diseases. 

    The “Draw The Line Against Malaria” campaign is fronted by a team of changemakers coming together to inspire young people from across the African continent and the globe to call on their leaders and push for political action to end malaria within a generation. 

    The campaign launches four months ahead of the Kigali Summit on Malaria and Neglected Tropical Diseases, being held on the eve of the Commonwealth Heads of Government Meeting (CHOGM) in Rwanda on June 24. The Summit is a milestone moment in the malaria fight and enabler of game changing political decisions including delivering the commitment to halve malaria across the Commonwealth by 2023.

    The “Draw The Line Against Malaria” campaign, which supports the growing Zero Malaria Starts with Me movement, reflects the energy, talent, and cultural influence emanating from the African continent with references to art, fashion, music, sport, and entertainment. The campaign is brought to life through a powerful film produced by Black Dog Films with acclaimed Nigerian director Meji Alabi. The film  from agencies dentsuACHTUNG! and Isobar, highlights young people taking charge of their lives and refusing to allow malaria to steal their futures. It is being rolled out on channels and platforms across Africa and features a host of high-level global talent from Africa including:

    • Dr Omotola J Ekeinde, Nigerian actress and philanthropist 
    • Osas Ighodaro, Nigerian American actress and producer
    • Eliud Kipchoge, Kenyan athlete, Olympic Gold-medallist and marathon world record-holder
    • Siya Kolisi, Captain of the Springboks, South Africa’s World Cup winning rugby team
    • Láolú Senbanjo, Nigerian Artist 
    • Sherrie Silver, award-winning Rwandan British choreographer

    At the heart of the campaign is a fresh new universal visual language made up of lines, symbols, and patterns; the “Muundo” has been created by Láolú Senbanjo, global artist from Nigeria and art director for the Draw The Line Against Malaria campaign. The campaign asks people everywhere to visit zeromalaria.org and add a personal line of Muundo art to a growing piece of crowdsourced artwork which represents a visual call to action to world leaders. The artwork will be shared with leaders at the Malaria and NTDs Summit in June. 

    “This campaign is a beautiful opportunity to change the narrative and to show off the infectious energy, talent and inspiration coming out of Africa right now” said Alabi. “From art, to music, culture and fashion – the influence and creativity is palpable. It’s refreshing to talk about the world’s oldest disease in a new way and to focus on young people because our actions today will help transform their futures. Being Nigerian myself I’ve lost a lot of loved ones to malaria and it is time for this to change.” 

    Credits

    Client Zero Malaria Starts With Me Agency dentsuACHTUNG!, Isobar Daniël Sytsma, Kika Douglas, executive creative directors; Sam Souen, Jasper Janssen, creative directors; Daniel Bunde, creative; Claire Ijsbrandij, Iris Starmans, producers. Production Black Dog Films Meji Alabi, director; Martin Roker, exec producer; Manoela Chiabai, producer; Fabian Vettiger, DP. Production Service Company JM Films Anti Design, production design. Editorial Trim Editing Vid Price, editor. Color Big Buoy Jonny Tully, colorist. Postproduction OneSize Music Consultancy MassiveMusic Sound Design Wave Studio. Soundtrack Muanapoto, Performed by Tshegue; Written & composed by Faty Sy Savanet and Nicolas Dacunha-Castelle 2017 Dakou Studios under exclusive license to EOS Records; Copyright EOS Publishing & Dakou Studios – 2017, Courtesy of Ekler’o’shock and Dakou Studios

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Video Tags:Black Dog FilmsdentsuACHTUNG!IsobarMeji Alabi



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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