This “Work is better with play” film takes us through a day in the life of a mom–the real MVP– and her adorable son as they navigate a packed and exciting day full of work, play and everything in between, with the help of the versatile Samsung Galaxy Tab S7/7+, the ideal work-from-home or anywhere productivity tool that’s rooted in entertainment, and features gaming partnerships so you can shoot outer space aliens on the same device you use to design presentations.
Directed by Fredrik Bond of MJZ for BBH NY and set to an iconic track (“Don’t Rain on My Parade”), the film follows mom through her back-to-back calendar as she finishes her designs to make an important presentation at 5 p.m., while making cartoon-shaped pancakes for her son, beating him on a racing game, and even making time to watch a show before going back to bed and getting ready to start all over again. Phew. Mom saves the day again.
The global campaign includes five original super-targeted :15 films, each one showcasing a specific feature of the Galaxy Tab S7/7+ and accessories like S Pen to Text, Game Booster, Ecosystem compatibility, and Galaxy Buds Pro.
CreditsClient Samsung Agency BBH NY Rafa Rizuto, chief creative officer; Lucas Bongioanni, group creative director; Joao Unzer, Bo Yoon, art directors; Mikio Bradley, Mia Madrid, copywriters; Peter Williams, executive producer; Cris Flores, assistant producer; Tom Callard, head of strategy; Helene Dick, group strategy director; Dylan Fauss, sr. strategist. Production Company MJZ Fredrik Bond, director; Kate Leahy, exec producer; Alicia Richards, line producer; Daniel Gay, production manager; Joost Van Gelder, DP; Zuzana Sucha, production designer; Terezie Dvorakova, costumes. Editorial Exile Katie Turinski, editor; Sasha Hirschfeld, exec producer; LauReen Reed, sr. producer; Ling Chau, edit assistant. VFX MPC Elissa Norman, Sally Wnek, sr. producers; Tom McCullough, creative director, VFX supervisor, 2D lead, shoot supervisor; Rodolfo Pereira, shoot supervisor; Jessie Amadio, 3D lead; Camila De Biaggi, exec producer; Colleen Valentino, Sahil Sunil Wadhwani, producers; Jonathan Dontchev, production coordinator; Alex Dreiblatt, David Anger, Julien Aucouturier, Kevin Quinlan,Margolit Steiner, Michael Glen, David Manzo, Jesse Newman, Abhilash A Mangesh Borkar Udaykiran Chowdary, 2D artists; Jacob Fradkin, Samir Patel, 3D artists; Abhrajit Ganguly, Arunabha Ghosh, Athul Kumar, Cherukuru Harsha, Krishnachaitanya Bitra, Manjunatha Narasimmaiya, Pasula Srisailam, Rajamohanreddy Bijivemula, Raju Mandala, Saloni Mehta, Shekar Alle Thota Sai Kumar, Umesh Patil, Vadiraj Kupaneshi, roto artists. Telecine Company 3 Siggy Ferstl, sr. colorist; Matt Moran, sr. producer; Ashley McKim, exec producer. Audio Post Sound Lounge Tom Jucarone, mixer; Lauren Mullen, sr. producer. Music “Don’t Rain on My Parade,” Linda Eder.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More