The morning routine, repeated time and time again, can translate into a rut for any couple–as we can relate to in this pandemic era. But this couple–played by dancers Lil’ Buck and his wife Ai Shimatsu–is blessed with a flair for fashion and they break the monotony by their choice of attire, helping to herald the new spring/summer 2021 fashion collection from Rag & Bone.
Austin Peters directed this film, titled “Times Change,” for which LFR served as the production services company. (Director Peters is represented by RadicalMedia). Lil’ Buck choreographed “Times Change.”
CreditsClient Rag & Bone Adam Towle, creative director; Alex Orley, VP of marketing; Jodi Lentini, head of casting; Chelsea Jane Sillars, producer. Production Services Company LFR Austin Peters, director; Luigi Rossi, Francesco Rizzo, producers; Eric K. Yue, DP; Lil buck, choreographer; Rosie Turnbull, production designer; Steven Alexis Valle, assistant director; Lia Alicia, production manager. Editorial Lost Planet Bruce Herrman, editor. Music Kris Bones Sound Design Citizen Music VFX Dylan Calder Stein Color Dante Giani Title Card Sebastian Pardo. Cast Lil Buck, Ai Shimatsu
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More