Aston Martin presents its first Formula 1 challenger in 60 years with a cinematic piece directed by Mark Pellington (represented for commercials by Washington Square Films).
Evoking heritage and spirit, Pellington fuses vintage clips of Formula 1 vehicles and races past with the marching orders of today, building momentum and adrenaline for the anticipated reveal of the futuristic Vettel and Stroll F1 car.
CreditsClient Aston Martin Production Companies Prolific Film Content, October First, Freckle Mark Pellington, director (repped by Washington Square Films for commercials); Brian Quinlan, producer; Matt Roe, DP; Aaron Lenzini, Marek Reichman, exec producers. Editorial Jacqueline London, editor. Sound Design & Mix Josh Falcon (Make Sound), Martin DeLisle Music Peter J. Adams
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More