Aston Martin presents its first Formula 1 challenger in 60 years with a cinematic piece directed by Mark Pellington (represented for commercials by Washington Square Films).
Evoking heritage and spirit, Pellington fuses vintage clips of Formula 1 vehicles and races past with the marching orders of today, building momentum and adrenaline for the anticipated reveal of the futuristic Vettel and Stroll F1 car.
Client Aston Martin Production Companies Prolific Film Content, October First, Freckle Mark Pellington, director (repped by Washington Square Films for commercials); Brian Quinlan, producer; Matt Roe, DP; Aaron Lenzini, Marek Reichman, exec producers. Editorial Jacqueline London, editor. Sound Design & Mix Josh Falcon (Make Sound), Martin DeLisle Music Peter J. Adams
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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