When it comes buying a house, being “pretty sure” you can afford it isn’t enough. You have to be certain. That’s the premise which turns comedic in this Rocket Mortgage spot directed by Craig Gillespie of MJZ for Chicago agency Highdive.”
This “Certain Is Better” commercial–with music from SOUTH Music & Sound and sound design from Another Country–features actor/comedian Tracy Morgan who goes on an uncertainty-filled montage to prove that “pretty sure” is never the way to go–especially if that involves deciding to fight actor and former professional wrestler David Bautista.
Credits
Client Rocket Mortgage Agency Highdive, Chicago. Chad Broude, Mark Gross, co-founders/chief creative officers; Patrick Burke, group creative director/writer; Chris Carraway, creative director/art director; Jeb Quaid, creative director/copy; Jen Passaniti, head of production/executive producer; Marianne Newton, sr. producer. Production MJZ, bicoastal/international Craig Gillespie, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Martha Davis, producer; Hoyte van Hoytema, DP; Jamie Vickers, production designer; Christian Van Fleet, 1st AD. Editorial Cutters Chicago Tim LoDolce, Grant Gustafson, Aaron Kiser, editors; Emily Tolan, assistant editor. Music SOUTH Music and Sound, Santa Monica, Calif. Dan Pritikin, Matt Drenik, creative directors; Rusty Logsdon, Jon Darling, composers; Ann Haugen, exec producer; Ignacio Zas, producer. Sound Design & Mix Another Country, Chicago. Peter Erazmus, sound designer/mixer; Tim Konn, exec producer; Louise Rider, producer; Josh Hunnicutt, audio assistant.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
