French retailer La Redoute has unveiled an intimate brand film from FRED & FARID Paris. Director Géraldine Nakache of Quad Stories directed “Two Brothers” (Deux Freres in French) which captures the loving, fun relationship between two brothers, and then what happens when the elder sibling leaves the family for college.
Between sadness and pride, it is the opportunity for the remaining brother to take a new place in the family. Touching in its authenticity, with the subtle presence of the brand, the film tells a slice of universal life and generational transmission.
Credits
Client La Redoute Agency FRED & FARID Paris Fred & Farid, chief creative officers; Olivier Lefebvre, president/executive creative director; Yann Rougeron, art director/copywriter; Agathe Michaux Terrier, Maud Shittle, producers. Production Quad Stories Geraldine Nakache, director; Seydi Bayrak, producer; George Lechaptois, DP; Camille Lipmann, line producer; Nabia Amraoui, production coordinator. Postproduction Fix studio Claire Prud-homme, post producer; Dorian Rigal-Ansous, editor; Frederic Poteau, colorist; Thomas Canu, graphist. Music Massive Music Amsterdam Pierre Carnet, music supervisor. Music–chien noir / “Histoire Vraie” Audio Post Benzene Benjamin Desplanques, sound post producer. Sound Post-Production: Benzene
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
