Chris Sargent of Anonymous Content directed this “Countdown” spot for Walgreens out of Team WPP. Narrated by singer John Legend, the ad is part of the “This is Our Shot” campaign designed to help put COVID-19 vaccinations in people’s arms throughout the U.S.
“Countdown” takes us in reverse through social activities we lost due to the COVID lockdown, reminding us that vaccines are available to help us resume a semblance of normality and get back to many of the life’s pleasures that have eluded us over the past year-plus. Vaccines represent "our shot at getting back together," says a Legend voiceover.
Mel Routhier, chief creative officer of WPP Walgreens Team, said, “I can speak confidently on behalf of WPP Team WBA (Walgreens Boots Alliance) in saying the ‘This is our shot’ campaign is the most incredibly important work we have developed together. Creating equity, access and distribution of the vaccine is critical to the rejuvenation of the communities we serve each day.”
Credits
Client Walgreens Agency Team WPP Mel Routhier, chief creative officer; Todd Brusnighan, John Staffen, group creative directors; Matt Bush, associate creative director, copywriter; Joel Arzu, associate creative director, art director; Jorge Brieva, sr. copywriter; Amy Turner, EP/head of production. Production Anonymous Content Chris Sargent, director; Lori Stonebraker, Sue Ellen Clair, exec producers; Kerry Haynie, head of production; Paul Meyers, DP. Production Services The Lift. Editorial The Den Ross Birchall, editor; Paul Hicks, assistant editor; Jessica Mann, producer; Mary Ellen Duggan, exec producer. Finish ArtJail Steve Mottershead, owner/creative director; Ross Denner, head of 3D; Christoph Schroer, lead 2D compositor; Georgios Cherouvim, Vraja Parra, CG FX artists; Ben Elliot, CG generalist; Dayung Jo, Giulia Bartra, 2D compositors; John Skeffington, exec producer; Michael Brown, producer. Telecine Stefan Sonnenfeld, sr. colorist; Blake Rice, producer; Ashley McKim, exec producer. Sound Design/Audio Post Heard City Phil Loeb, sound designer, mixer; Gloria Pitagorsky, managing director; Sasha Awn, Jackie James, exec producers; Andi Lewis, producer; Nick Duvarney, assistant producer; Ronnie Stapleton, Seth Brogdon, Catherine Sangiovanni, Bennett Kerr, assistant mixers. Music Andy Huckvale
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
