This Google ad starts out with search items that became all too familiar during the pandemic–”quarantine,” “social distancing,” “lockdown” and “travel restrictions.”
Then a breath of fresh air as “sweat pants” becomes “pants” and “virtual happy hour” transforms into just “happy hour.” A theater location on Google Maps changes from “temporarily closed” to “open.”
In another upbeat turn–manifesting itself into suggested action–is the parting message “COVID vaccine near me.”
Client Google
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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