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    McCann NY, Director James Gray Team On Whodunit For NY Lottery

    By SHOOTUpdated:No Comments6039 Views

    How do you launch a movie-themed scratch-off game for the New York Lottery? With the same approach a film studio premiering a movie in Hollywood would take, of course, beginning with an epic trailer.

    Together with McCann New York, the New York Lottery launched the campaign, titled $1,000,000 Premiere, with an edge-of-your-seat :30 trailer for the ultimate whodunit – a family lottery win celebration turned Clue-style mystery when the winning $1 million ticket suddenly goes missing.

    McCann New York turned to the experts, enlisting a handful of Hollywood elites to create the trailer, including internationally awarded director James Gray, known for the features Ad Astra and The Lost City of Z, and colorist Alex Bickel of Moonlight, Lady Bird, and If Beale Street Could Talk.

    Igniting New Yorkers’ love of cinema, the campaign is filled with movie trailer tropes, including its tagline: “Now playing in a store near you.” The narrative launching with the trailer will also continue on the New York Lottery’s social channels, where they’ll periodically drop clues for New Yorkers to solve the ‘Mystery of the Missing Ticket’ throughout the campaign’s run.

    Credits

    Client New York Lottery  Agency McCann New York Sean Bryan, Tom Murphy, co-chief creative officers, North America; Mat Bisher, EVP, executive creative director; Jason Ashlock, Dominick Baccollo, Dan Kim, SVPs, group creative directors; Annie Elliott, creative director; Nathy Aviram, chief production officer; Chance Bassett, VP, executive producer; Eric Johnson, SVP, music producer; Dan Gross, music producer; Laura Frank, SVP, group strategy director; Emily Brown, VP, strategy director; Grace Freeman, associate social strategy director; Jordana Judson, community manager. Production Superprime James Gray, director; Matt Sanders, head of production; Charlotte Woodhead, exec producer; Lisa Ruffler, line producer; Sean Porter, DP; Happy Massee, production designer. Editorial MackCut Gavin Cutler, editor; Gina Pagano, exec producer. Audio Post MackCut Sam Shaffer, mixer. Color Color Collective Alex Bickel, colorist.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:James GrayMcCann New YorkSuperprime



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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