CLIENT
Interstate Bakeries/Hostess Donuts.
PRODUCTION CO.
Live action by Backyard Productions, Venice, Calif. Don Rase, director; Kevin Emmons, DP; Blair Stribley, executive producer; Susan Rued, producer. CGI by Blue Sky|VIFX, Harrison, N.Y. (now Blue Sky Studios). Carlos Saldanha, animation director; Michael Feder, producer; Steve Talkowski, senior animator; Mike Thurmier, animator; Lutz Muller, supervising technical director; Jodi Whitsel, senior technical director; Alex Levinson and Mike DeFeo, modelers; Chris Burrows, technical assistant. Shot on location in Los Angeles.
AGENCY
Campbell Mithun Esty, Minneapolis. John Hurst, executive creative director; Cathy Grisham, creative director; Evan Petty, executive producer; Ben Fruehauf, executive VP/copywriter; Clark Tate, art director.
EDITORIAL
Blue Sky|VIFX. Fritz Archer, editor. Invisible Dog, New York. Richard Rosenbaum, editor; Caryn Elakman, producer.
POST
Invisible Dog. Richard Rosenbaum, online editor; Caryn Elakman, producer.
AUDIO POST
Admusic, Santa Monica. Julie Gardeski, mixer/engineer.
MUSIC
Admusic. John Adair, composer; Korbin Kraus, producer.
THE SPOT
In the :30 "The Last Donut," dad notices an empty box of Hostess chocolate donuts and turns an accusing eye on his family. Each of the clan denies any knowledge of the missing goodies with, "Don’t look at me!" Dad retorts with, "Well it didn’t just get up and walk away, now did it!" Suddenly he notices water dripping from the box. The family follows a watery trail to the living room and a fish tank, where a goldfish with chocolate smears around his mouth adds, "Don’t look at me!"
Spot broke in April.
Oscar-Nominated Director Sean Wang Joins Park Pictures For Spots, Branded Content
Park Pictures has added director Sean Wang to its roster of talent for representation spanning commercials and branded content. His feature-length debut, Dìdi, premiered at the 2024 Sundance Film Festival, where it was acquired by Focus Features and released later that summer to critical acclaim.
Wang is a Taiwanese-American filmmaker hailing from Fremont, Calif., and currently based in Los Angeles. Prior to joining Park Pictures, he was repped by Even/Odd Studios. Often pulling from his lived experiences, Wang can turn hyper-specific story points into universally relatable, memorable moments.
Dìdi won the U.S. Dramatic Audience Award and the Special Jury Prize for Best Ensemble Cast at the Sundance Film Festival. His documentary short Nai Nai & Wài Pó premiered at SXSW 2023, where it won the Grand Jury Prize and Audience Award, later earning an Oscar nomination. The film following Wang’s two grandmothers is currently streaming on Disney+ and Hulu. Other films from Wang include the lauded documentary shorts 3,000 Miles, H.A.G.S., and Still Here. As a Google Creative Lab 5 Alumnus, Wang has directed several commercial campaigns for Google that highlighted live captions and teased large news from the tech conglomerate, including an ad that aired during the 2017 Emmy Awards.
Wang said of Park Pictures, “I can’t think of a better artistic home for me as a director. The work that comes out of Park Pictures is incredible, and I admire the work they do in advertising and the documentary and narrative space. Everyone I’ve met there is just as obsessed with making great films as I am, and I look forward to growing my career with them as I move into the commercial space.”
“We’re... Read More