On the heels of the Biden Administration’s call for billions of dollars to advance its climate agenda while discussions around global debt and climate intensify, a new educational group, Science Moms (made up of climate scientists who are also moms), is rallying the mom masses to give U.S. Senators and Representatives an earful.
In this spot, “Outside Voices,” from The Martin Agency, comedy is deployed to marshal mom forces everywhere to lobby their elected officials over the seriousness of climate change and imploring them to take action to address it.
Various moms use their “outside voices”–a higher decibel level normally reserved to get their kids to behave–not only outside but indoors in order to get people in power to take notice when it comes to climate concerns.
Jocelyn & Dawn of Biscuit Filmworks directed “Outside Voices.”
Credits
Client Science Moms Agency The Martin Agency Danny Robinson, chief creative officer; Jerry Hoak, executive managing director, creative director; Ashley Marshall, executive creative director; Kim Nguyen, creative director/copywriter; Kate Placentra, associate creative director/art director; Raiven Delisle, art director; Filip Williander, creative technology director; John McClaire, experience designer; Tasha Dean, EVP, head of production; Tricia Hoover, executive producer; Danica Walker, sr. content producer; Marleny Castanos, content producer; Rachel Bensinger, jr. content producer; Elizabeth Paul, chief strategy officer; Allie Ballard, associate strategist. Production Biscuit Filmworks Jocelyn & Dawn, directors; Holly Vega, exec producer; Natalie Metzger, line producer. Editorial Whitehouse Post Heidi Black, editor; Nelson Mustain, associate editor; Lucia Villalta, producer; Joanna Manning, exec producer. VFX Carbon VFX Matthew McManus, exec producer; Nhu Phan, producer; Julien Biard, colorist; John Price, creative director/Flame lead. Music Asche & Spencer Music-Quirky 285D Record/Mix Lime Studios Sam Cassas, mixer; Susie Boyajan, producer. Actors Lauren Adams, Charlene Deguzman, Marcy Jarreau, Simone Moore, Birdie Borria, Thom Nember. Animation Black and Red Phillip Epstein, technical director; Nick Turner, sr. digital producer; Zach Thomas, lead animator; Tyler Davis, graphic designer. Animation Make it Move-Animations Deveh Langston Design SuperJoy Arturo Olivarez, designer. Casting Ross Lacy Casting
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
