Seven lives are lost to home fires every day in the U.S.–more than all natural disasters combined. In an effort to change these statistics, the American Red Cross is launching “The Great Escape,” a PSA aimed at educating families on home fire safety.
This campaign from BBDO New York focuses on preparing families with two simple steps: Practicing a 2-minute fire drill, and testing smoke alarms monthly.
To bring this message to life, this spot–directed by Noam Murro of Biscuit Filmworks–features a surreal somewhat playful universe where toys have come alive and are practicing a timely evacuation from their dollhouse–a scene which we later realize is a figment of one child’s imagination.
Credits
Client American Red Cross Agency BBDO New York David Lubars, global chief creative officer; Roberto Danino, Anne Lac, Gary Du Toit, Lance Vining, SVPs, creative directors; Ryan Sheehy, Emma Wren, copywriters (social); Tamara Yakov, art director (social); Alex Gianni, SVP, group executive producer; Jason Guzman, associate producer; Julia Millison, music producer; Alexandra Britt, sr. strategic planner. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Andrew Travelstead, exec producer; Emily Skinner, producer; Sean Moody, head of production; Eric Schmidt, DP; Brock Houghton, production designer; Jennifer Berry, production supervisor. Editorial Rock Paper Scissors East Paul Hardcastle, editor; Eve Kornblum, managing director; Lisa Barnable, producer; Tim Mika, assistant editor; Barbara Kontarovich, Flame producer; Edward Reina, Flame artist. Color Primary Daniel DeVue, colorist; Thatcher Peterson, exec producer; Jenny Bright, producer. Audio Post Heard City Tom Morris, mixer; Andi Lewis, producer; Sasha Awn, Jackie James, exec producers; Gloria Pitagorsky, managing director. Music Human John Christopher Barnes, composer; Morgan Visconti, creative lead; James Dean Wells, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
